Today is World AIDS DAY. With no yellow ribbons to tie around the old oak tree, activists are using the color red to highlight the fight against AIDS in Africa during the Christmas season.
The Red campaign headed by singer Bono and a Kennedy (Bobby Shriver states, "Every year 3 million people die from AIDS. Of the 40 million people infected by HIV/AIDS, Africa (which has just over 10% of the world’s population) is home to 60% (25 million). The disease is the leading cause of death in Africa.
Women comprise the fastest growing population group living with HIV/AIDS in Sub-Saharan Africa and the result of their illness on children is compelling. Every time a man or woman is started on anti-retroviral drugs, the survival of children becomes less precarious.
An estimated 13 million children in Africa have been orphaned because of HIV/AIDS already and this number is growing. Almost 2000 children, most of them from sub-Saharan Africa, are infected with HIV each day."
These activist are going after corporate sponsor to raise awareness. Various products by these corporate sponsor will sell products that are red in color. It would be nice if these corporate sponsor donated half of what is collected from these products to fight AIDS rather than just a symbolic use of their products to raise funds.
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