Branding vs Violence Summer Olympics 2012

Aurora, Colorado shooting took some of the spotlight off of London's 2012 Summer Olympics. Sure we were a little ticked about the United States uniforms that the athletes would be wearing. But their clean cut boy scout-girl scout uniform look paled in comparison to the tactical gear worn by our all-American boy, James Holmes during his killing spree. Holmes demonstration of brand eager fans failure to challenge the overkill could impact the security of folks rushing to be the first in line for another major attraction, the Olympics. So come Friday, thousands will overrun London in hopes of witnessing the world's greatest atheletes at their best will be a security nightmare. Fear should not overtake the fans who need not worry, as the protection of the athletes may not deter violence, but the numbers of military troops expected to be in attendance should. Military soldiers will be on hand to handle any type of disturbance. "As a result, the government is deploying 18,200 troops -- many more than planned and almost twice as many as are in Afghanistan -- in order to remedy the shortfall. About 1,200 of those were called up just this week after being placed on standby." Wait, there is more. Helicopters and ships will be used to protect the games, London is serious about its sport specatulars. "The Royal Navy's largest ship, the helicopter carrier HMS Ocean, is moored in the Thames off Greenwich, where it will be a base for helicopter operations and house troops providing security at the Greenwich Park Olympic venue. Additional airspace restrictions are also in force around London and the southeast." Londoners have no problem in turning a quiet day into a fierce riot, the London Riot of 2011 was it's most recent. "..the London Riots of 2011 engulfed major parts of the city, leading to nearly 1,200 arrests, intense fear among the city’s residents, and a racial tension between certain London communities thick enough to cut with a knife." With the Queen in attendance, perhaps that will be enough to tame the natives and any terrorist seeking to make a statement.