career influencer, investigator, legal researcher and advisor to business and non profit start ups.
Friday, April 09, 2010
Nike: Tiger Woods just teach them
Tiger Woods numerous sexual affairs were not mentioned in his new Nike ad. On the eve of the Augusta Gerogia United States Masters, some folks got their wish. Nike released an ad with just a head shot of Tiger clothed in the Nike's swoosh. Not a single word uttered by Tiger. But you hear the recorded voice from Tiger's dad.
The images left to the viewers, were the golfer and the Nike swoosh.
Billy Payton Augusta National Golf Club chairman had a lot to say during his Wednesday press conference about the golfing world fallen role model. But Nike muted the brutal tongue lashing of Payton, replacing them with the words of a father teaching his child mental toughness. Nike 1 Payton O.
I could not help but compare the Nike commercial to the recently released Erykah Badu Window Seat video hype. Badu stripped out of her clothes completely becomes naked evolving into a new place of conciousness. Only Badu's music played in the background giving us a sense of her state of mind, on her back the word evolving. Whereas Tiger remains clothed with only the Nike swoosh and his father speaking for him and neither against the golfer. Tiger has to do nothing but stand..not even the words just do it appearing at the end.
It is a given.
Tiger will do Tiger, And that will be teaching the world about the game of golf. And the legacy he leaves behind for his children will by far outweigh his sex scandals.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment